Okay. Am I the only person who is super excited for Snapchat Spectacles being released for online purchase? Snapchat by far is my favorite social media platform and if I had $130 dollars laying around, I would order a pair so hard. I’m not much into wearable tech, but these are just heckin’ cool.
Snap Inc. CEO, Evan Spiegel said, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.”
For those of you who don’t know, Snapchat Spectacles are sunglasses made by Snap Inc. (Snapchat’s parent company) with 2 cameras built into them and will record up to 30 seconds at a time. The glasses work similarly to human eye, where the two cameras work together to form an image. If you watch the video on a phone, you can flip the video any way you want to, making it appear to be 360 video. Watch the video on a computer and it appears in a circle.It’s all about point of view, seeing and experiencing through the wearers eyes. Here is an adorable example of someone playing with a cat.
This is the pretty much the first time a social media company has a made a product specifically for their platform (We are not even going to mention Google Glass). These Spectacles are doing quite well for themselves and seem to be in high demand. Before being put online, Snap Inc. sold the glasses for limited times in pop-up vending machines in major cities all around the world. London, L.A., New York and Paris just to name a few.
Companies and brands are using Spectacles to their advantage and totally upping their Snapchat game. Some of my favorite uses of companies using Spectacles are as follows:
- GE (@generalelectric) You can view the inter-workings of GE across the glob through the eyes of an engineer.
- Taco Bell (@tacobell) Taco bell has awesome stories anyway, but they are creative in using the Specs to play-up their storytelling.
- Sour Patch Kids (@sourpatchsnaps) Again, great use of Specs for storytelling in the mischievous Sour Patch Kid fashion
Seriously someone help a girl out. I want to take my OWN stories to the next level! #GETEMILYSPECS